Content role in advancement of sites

Much already it was told about a content role in site advancement, but I would like to stop on a question of articles, their quantities and quality at creation of small sites. On this story me company UTLab article – “Small-scale business has pushed: preparation for site advancement” and some moments which there are described. For some reason earlier I over it did not reflect, wrote that was written, being guided by some general moments in advancement of sites in searchers. Perhaps, this article too will be useful to you.

We will talk about a content on small sites. We will tell, if you have decided to open the business, I believe, small – as is rare at whom from beginning businessmen there is a sufficient capital on large firm opening. And I think, you understand that presently in campaign development very big role is played by creation and advancement of a site of the given company, and it seems to me that the Place of advancement of a site in marketing strategy of firm will be far not the last as people have got used to search for that is necessary for them about what company UTLab writes on the Internet. 

  And how you represent yourselves a site of the small company? Usually it is a simple site-cut-away with four pages:

The main page

About the company

Our services

Contacts

And, these pages are filled with the owner of business more often, filled somehow, not especially thinking of advancement and enticing clients competent texts. And, I believe, if you create such site, already knowing about keywords and bases of advancement of a site, you will write SEO the optimised texts. But whether these four pages to organise successful and effective advancement of a site here will suffice you?

I suggest you to reflect here on what: search engines very much love now sites which are often updated on which new articles and pages appear time and again in a year, and at least once a week. Hence – it is necessary to think up where to take a content for such site-cut-away which initially was not assumed by the big Internet project?

Content role in promotion a site

Also think that the content on a site can help you with site promotion in search engines. In particular, we will remember Google and its indicator Page Rank – which strongly influences ranging as site and its pages. And after all – those four about which there was a speech in the beginning, it is possible to lift an indicator of the pages necessary to you competent internal перелинковкой – if all other your articles refer to those four – search engines will unequivocally range them above.

Besides, additional thematic articles on your site about what they would not be if only connected with the basic subjects – will give you the traffic by low-frequency inquiries – even if you initially did not optimise in any way these articles, all of them will equally get out by any long inquiries. And it will give you new visitors – possible future clients.

And one more moment is a reference weight. Certainly, you can increase it for money – that should tell on promotion of your site, but anybody after all did not cancel also natural links. And people much охотнее refer to new articles, than on page which last time was updated five years ago. Besides – it is not forgotten about retweet’ы and various links from social networks – if you have not forgotten to put on a site buttons are necessary – these links start all to be considered by search engines above.

Where to take a content for a site

We needed to think up that can serve as such content for small sites of any small firms or private services. Here there are some variants:

• Reports, reviews and researches – everything that is connected with practical work of your company or firm. Your achievements, your projects and so forth.
• FAQ (FAQ) – the list of often set questions and answers to them. At active work of the company these questions will be set – so prevents to use to you their and your answers to them as a content for a site.
• Comparison of products, services – too the useful thing as she will give to you not only a superfluous content, but will allow to allocate advantages of your company before others, and also will let know – what products or services should be got otherwise.
• Base of the thematic information are various dictionaries which can be organised by Wikipedia principle, decoding of abbreviations or specialised terms and so on.
• Branch news, etc. – to news of your company or that grow, in which you work.
• Company blog – blogs are more and more popular now, as it gives the chance to you to share a simple language something with you real and potential clients, to tell any news or to clear those or other moments. Besides, in a blog your visitors can always set to you any their interesting question.

It seems to me – that it already enough often enough to update a content on your site. As a result that was planned initially – that site-cut-away, will turn to the big Internet a resource that can is positive tell on advancement of this site.