Internal optimisation

Many the Network-master put up huge money in development and advancement of the projects, forgetting about really operating ways of advancement and site promotion. It is a question of internal optimisation a network-resource. It is proved by many professional and skilled a network-masters that competent internal optimisation of a resource considerably saves the budget on site optimisation as a whole.
Before to start advancement of your site by certain inquiries, it is necessary to understand accurately that is required for successful indexation of pages of a site. Now search engines are very whimsical, in particular Yandex which constantly develops new algorithms of indexation.
With what site optimisation usually begins? Yes, all is correct, optimisation begins with optimisation of a code and the site text.

«Subtleties of internal optimisation»

Initially we are engaged in that we optimise a code and we register all our necessary elements on page.
That initially enters into code optimisation:

1. Code cleaning
2. <Heading> – the most important element
3. <meta a content = ”” name = "keywords"/> – keywords
4. <meta a content = ”” name = "description"/> – the page description
5. <h1> This core that works and very well works.

Code cleaning includes:

• Removal of styles and scripts in a file
• To avoid not recommended теги, i.e. those which have already become outdated (a font, strike … etc.)
• To avoid superfluous elements
• Reduction of empty elements
• Document validity

What should be <heading>

• Unique on all pages
The
• readable offer from keys, i.e. it is impossible to do transfer of keywords, and to make something readable since it it will be shown directly in delivery. As it increases трастовость (trust) of our resource since much more pleasantly to see, good кликабельный сниппет, rather than transfer what or «билибирды»
• Without signs dividing passages, i.e. points, semicolons, exclamatory, question marks etc.
• About 80 symbols since this quantity which is located in search delivery, is direct in ours сниппете, i.e. there should be a finished offer that it was read also the person at once understood where it comes
• ВЧ (high-frequency) and СЧ (mid-frequency) inquiries about the main page, and LF (низвочастотные) on internal pages
Well, and about the key phrase price by optimisation of a site for search engines we will talk in the following chapter.

What to avoid in <heading>

• Phrases – main, the company name, an official site
• Empty headings
• Not named – 1
• One heading on all pages. It every possible cursors, sm etc. just differ I.e. they use the same heading on all pages of a site, it is bad since, instead of everything, well and accordingly contents one page will work for all pages a miscellaneous only, and the heading will be one is not to eat well

Use keywords (keywords)

• To use only those words which are on a village that the page was relevant directly to our keywords
• To write keywords through a blank since thus the search robot can make for itself any combinations of words, do what that other word combinations
• Without doubles of words
• About 250 symbols a maximum
• Right after <heading>

Use the description

The
• page description
The
• advertising message
• As much as possible readable – 250 symbols
• At once Keywords after

Use h1 (the most important after heading) is very important to make it correctly since if to make not correctly the effect from optimisation will not be. Опционально = heading

• Heading from keywords.
• One or two offers.
• As much as possible readable
• It is desirable one
• <h1> the text </h1> – should be "naked" (everything that we want to make with it it is necessary to deduce through styles). Not to use in the text h1 – «Welcome to our page, Welcome to our site» – since not your keywords and it will stir it only

What is still?

• <img scr = ”” a high-pitched sound = ””> If register an alto at a picture this alto should describe directly contained pictures. I.e. it is not necessary to write there the list of all keywords or a semantic kernel. It is necessary to describe a picture, i.e. to describe that is on a picture. For example "table", "chair" the Maximum that it is possible to add this name of office.
• <Strong>, <b>, <them>, <i> Strong and them is logic allocation. B and i – allocation is simple. All to push in these теги it is not necessary successively. Strong – keywords. B – text pieces.

Text optimisation

• Exact occurrences of keys
• Density … density – 3-5 %
• Not to divide passages. As a last resort a comma, but not a point
The
• readable text without spam, the text for people.
The
• unique text

In the end, in the form of a bonus, I have made such here a summary picture where everything about what I wrote above – is united together.

Here 5 councils which will help to result your site
In full alertness to indexation in searchers.
1. Optimisation of a site for "wrong" keywords.
It is very important to pick up "correct" keywords for your site.
How it to make? Enter in the searcher prospective words and look,
Whether your site and the sites which have been given out on demand is similar on subjects.
2. It is too much words in "a meta name =" keywords "".
Simply having entered in this таг as much as possible keywords, you will achieve nothing.
These words NECESSARILY should be present and at the document.
3. Too frequent repetition of keywords.
Search engines are able to define very frequent repetition of keywords
In the test of the document. Such sites as a rule are not indexed in general.
4. The pages containing only to the schedule.
Search robots analyze the text. At the pages containing many schedules
And there is not enough text, practically there are no chances to get on the first page of inquiry.
5. Not use тага Noframes.
If your site is constructed by means of frames, it is necessary, that in таге
Noframes there was a text with a considerable quantity of keywords.
Infringement of the above-stated recommendations can lead to artificial understating of positions or in the worst case to бану (to an exception of an index of the search car) that it not произашло I recommend to read head promotion forbidden tricks
What border of use of each of receptions to you врятли who that will tell to define it with the big accuracy a little probably therefore the best decisions for internal optimisation these are experiments. It is necessary to check constantly influence of this or that factor and to do correct conclusions. Differently in optimisation advancement experience is very important and consequently it is not necessary to throw all only from for that that you could not deduce for two months the first site in a top 10, it is necessary to get hand in and studies on the errors, thereby you can faster earn money on the Internet