Все about Keyword and serchah

So, you start project promotion. And the customer has given out you at the best the enormous list of all stupid (which as he considers, is better approaches in quality keywords). At worst for advancement it is necessary to search for keywords to you.

Let's consider this, worst variant - when the site subjects are known only, and it is more than anything. At first, of course, willy-nilly it is necessary to discuss this question with the customer (well or to solve for itself if it is the project). It is necessary to find out: That is going to advance this site as a product for sale (i.e. on what will actually rise money- for example, affiliatsky a farmasi-site on sale phentermine)

• What problem for itself will be solved by the visitor, having bought this product (for example, having bought фентермин, the visitor solves for itself an excess weight problem) Whether
• there are already similar products (for example, other tablets for weight reduction) Whether
• it is possible to limit this product to a certain niche (for example, territorial restriction - phentermine only for inhabitants U.S., Canada and the UK [the note - with phentermine certainly a bit foolish example left. And here for example with дэйтингом territorial restriction can work not bad - columbia brides at all the same that russia brides.])
  Perhaps, it will be enough for carrying out normal keywords. We will consider that the main word at us is phentermine.
  With the first question at all of us it is clear - phentermine and is that product on which money will overwork. Hence, we open any тулзу for keyword suggestions and it is driven in there phentermine. In that that I have specified, there will be results for overture and wordtracker.
  As a rule, for more or less popular кейворда in овертюре there will be one hundred results, in вордтрекере - it is less (at me at the moment of article writing there was at all no). For the subsequent choice of the main things кеев for promotion we take the first 15 results. And in general, if you see that more low too is kay with good traffic - row also them.
  
  
  Вордтрекер differs from овертюры that distinguishes the only thing and plural in кейвордах it it is convenient. But the quantity of searches shown вордтрекером, much less, than in овертюре. Many trust wordtrekeru in this respect more. Anyhow, it not the present quantity of searches in day/in month. We can simply see relative popularity of words, how much often search for one кейворд in relation to another. Here you will find one more тулзу for кейворд ресерча, more powerfully. For popularity definition on трафу can юзать and Google, and something another. Simply personally for me while are convenient overtjura/vordtreker.
  The following question - the problem forcing the customer to search the given product. These are problems with weight. Means, keywords will be about such:
  • weight loss
  • diet pill
  • weight loss pill
  On each word it is looked through доп. Variants on overtyure and vordtrekeru, also we plunder them to themselves in one tablet, as in the previous step. Then - it is studied similar products. Obviously, it is other tablets for growing thin. The basic sense here here in what - the customer searches for another weight loss a tablet (for example Xenical or Meridia), but gets on article comparing a similar product with our main product, and unostentatiously speaking - "yes full bad this yours Xenical in comparison with ours Phentermine. To buy Phentermine now!" So, here approximate keywords for similar products (actually them several times more, it is simple for given article will suffice also these):
  • Xenical
  • Phendimetrazine
  • Didrex
  • Meridia
  Again, we climb in overtjuru/vordtreker and it is collected related keywords for these words to myself in the tablet. The fourth point - about territorial or other niche restriction - will work here rather badly. But an essence, I hope, you have already understood - we take кейворд, we add to it geo-targetirovannoe a word (about as сказанул!) like phentermine uk, phentermine canada, phentermine usa - and too we type additional кейворды in овертюре and вордтрекере. It is possible to limit not to territory, and age audience or still than that the user can type in a line of search for specification of the inquiry. As a result at us weighty enough tablet in Excel, c keywords and their relative popularity on трафу turns out. Now we sort this list by popularity (as in экселе sorting works, should know), we reject duplicates keywords and any garbage not concerning a subject (like "janet jackson weight loss") and it is selected the first 10-30 most tasty in this respect words. At me after ресерча on above described кеям it has turned out here such: Now, when there is a list more or less popular keywords on our subjects, will try to define, and it will be how much difficult to untwist them in Google. Also we will try to find words with the best parity traffic/competition - more traffic and less competitors. For such business I юзаю licence version WebCEO 6.0 - Small Biz Edition. You can try to find free online тулзу, to write her, or to analyze all it manually (I warn at once - manually simply torment;-)). What us interests at an estimation of complexity of promotion of this or that кейворда in Google? It:
  • Total компетиторов (the pages which are given out by search, there where Google writes "Results 1 - 10 of about 18,500,000 for. Here it here 18, 500, 000 also is quantity компетиторов for a word.)
  • Total kompetitorov on title (the pages which are given out by search on intitle
  • Public relations of a site from 1 place on given keywords
  • Quantity backlinks this site
  • It is interesting to look still пр and бэклинки at 2 and 3 sites, and it is the best 10 of a top
  • Other parametres, like age of domains from a top, a public relations and age backlinks and an other crap - to us too are interesting, but at an estimation of complexity of promotion we will not use them for simplicity.
  Having started at itself an estimation of all above described parametres, and having combined these parametres with popularity on traffic: It is visible that a subject we have chosen the severe. Badges "-" in columns PR#1, PR#2, Links to PR#1, Links to PR#2 are a sure sign of that top delivery засрана дорвеями. Therefore first here it is better not to be put with the white methods - the gut is thin супротив спамилок. As are difficult for word promotion where топовые sites have the big public relations/considerable quantity бэклинков - or that and another together. A Considerable quantity kompetitorov- too the serious factor, and figure in 100 or even 50 million is enough нефигово. Try to choose words with lower quantity kompetitorov. Yellow those are illuminated keywords which are in my opinion optimum on a parity traf/competition. Orange are illuminated 2 кея which have good траф and rather low competition, but sites from a top serious enough. That is these words can be taken too in hand, but most likely without purchased links and other dodges will not manage here. It is visible that in a forehead on phentermine we hardly will untwist a site. But, having tried to use roundabout ways to a kind keywords on a solution of a problem of the customer (diet pill, weight loss pill, best diet pill), and accompanying products (xenical, hoodia diet pill, phendimetrazine) - it is possible to try to advance a site in a top and to extract to itself thematic визиторов which will be interested in purchase of an advanced product phentermine. The others kay from this table, and also all that has not got to it because of low popularity on трафу - it is possible use on a site as auxiliary keywords, and to receive on them quite good nch-traf (if all is made on mind).