The promotion plan: With what to begin site advancement?

On numerous questions on how to plan the site promotion, what algorithm is necessary for following for advancement of the resource in search engines, there was given article which, hopes, will be useful to a number of beginners in SEO .

The Certain algorithm of promotion does not exist in itself, everyone optimizator follows the points but as beginners did not face earlier similar problems I suggest to familiarise with my plan of advancement of a site, which, I consider, use many SEO the companies. Some points are described only in brief and you should study more deeply certain sections if necessary. So, with what to begin advancement?

1. Definition of the purposes

It is clear that so far as concerns SEO most likely you want that your site was in search engines. However, nevertheless wonder, what for it should be there? What your purpose of promotion? How you will check results of advancement , whether you have achieved any effect or have spent behind the computer beztselno the lived years?

As the Purposes in this case can serve:

— site presence in the searcher is simple;
— high positions in searchers on any interesting on yours vzgjad to inquiries;
— overtaking of competitors in positions by some inquiries;
— increase in attendance of a resource (traffic);
— search of target audience and constant interested clients;
— increase in factor of conversion and, accordingly, earnings on advertising or the partner program;
— desire to be fashionable :) (yes, such too is);
— others цели…

Depending on the chosen purpose the plan of advancement and the methods of formation of reports and the analysis of results of promotion will be formed. We will admit that we simply want, that our site was in search, and above competitors if those are available.

2. Formation of a kernel of inquiries and their grouping

Some name this step drawing up sematnicheskogo kernels. It consists in the following: it is necessary to find that group of inquiries which most as much as possible approaches to your site. At the given stage it is necessary to understand perfectly the future audience, its interests, age, sex, to put itself to the place of the user and to present, what inquiries would be most relevant for your site. If you the expert of the business you can quickly give out a number of high-frequency search phrases on which for you search even oflajn.

For example, at you the site is devoted sale of bunches of flowers, means, most likely, the main inquiry will look like “доставка букетов”. We look to the statistican of keywords by this inquiry in Yandex (also there it is possible to specify search region) and it is visible (in the right column) that along with our inquiry users also search: bouquets moskva to order flowers, to buy flowers, business a bouquet, the order of bouquets etc. Choose the cores from these high-frequency inquiries.

When you are defined with VCH, pass to definition SCH and LF of inquiries , analyzing the left column in the statistican of Yandex. Also it is possible to use statistics ramblera for more detailed analysis.

To Group inquiries follows on their accessory to defined VCH, for example, phrases from one group:

– delivery of bouquets
– delivery of bunches of flowers
– delivery of bouquets on moskve
– bouquets to order with delivery
– flowers delivery to buy a bouquet
…

3. The competition analysis on each of inquiries

When you are defined with a kernel of inquiries then it is necessary to analyse the market and to define the main competitors, their methods of promotion, a position and a tendency. Usually at the analysis of competitors the set of innovations comes to light and it is necessary to correct some of the previous points of the plan of advancement of a site.

Enter into search at first your high-frequency inquiries and look, what of sites stand on the first places, whether there is a contextual advertising by this inquiry? In more details to consider the analysis of competitors and other points of promotion it is planned in the nearest posts for now do it intuitively for each of inquiries of your kernel.

4. Site audit

After we have got acquainted with our competitor, it is necessary for us to learn in detail site and for this purpose to book its audit. Site audit is wide enough problem and demands time and attention, this stage should be spent by the person already having certain knowledge in SEO , and also experience of similar analyses. In the course of the analysis of the site it is necessary to reveal all its merits and demerits, partially internal audit of a site can be carried out with the help programs xenu .

Also at this stage it is necessary to analyse as now search engines concern this site (index, whether there are no filters who referred to our site etc. earlier).

Notice that up until that time we did not undertake any actions with a site in spite of the fact that huge work has been done. Has been done very important pogotovitelnaja a part, without which not probably any advancement. Not always customers as anything visually has not exchanged understand this work, however only with this luggage of knowledge it is possible to move further.

5. Internal optimisation

The Following stage in our plan of promotion of a site is its internal optimisation. The given stage prepares a site for advancement, does its visible in search engines and forces them to fall in love with the given resource, as in general and the users who have come on it. Internal optimisation consists of several parts, we will allocate three main things from them.

5.1. A choice of pages under each group of keywords

By all inquiries to move one main page it is impossible and it is silly, therefore it is necessary to choose those pages (if they are not present to add) which you will optimise under this or that key phrase from your kernel of inquiries.

Usually main page is optimised under high-frequency inquiries (vysokokonkurentnye), pages of the second level (e.g., categories) under mid-frequency and other pages with articles or products of shop with the description should be optimised under low-frequency inquiries. It becomes because on almost all cursors used for creation of sites, the weight is redistributed so that its big part is necessary on the main page, and smaller on the enclosed pages which are in 2-3 (and more) cliques from main.

5.2. Content optimisation

On the given step it is necessary to optimise a content on the chosen pages that it was as much as possible relevant to those keywords, under which these pages will be untwisted. Into content optimisation enters (the basic points):

1. Optimization tajtlov pages .
2. Editing of the text.
3. Editing of headings of the text, alt attributes of images etc.
4. Improvement of design and other characteristics of quality of target pages. Creation of conditions for motivation of the visitor to actions (to goods purchase, a subscription to updatings, link preservation in bookmarks etc.).

5.3. Optimisation internal perelinkovki according to a kernel of inquiries

It is natural that the most important pages should have a weight maximum. Present that you have some shops on sale of the bouquets, one is located in city centre, another on its suburb. The central shop will be in great demand, therefore it will be necessary for you to deliver there the goods much more often, than in the second. As well with pages at SEO optimisation. Those pages which will give the maximum return, it is necessary to pump over in the maximum weight.

It is called perelinkovkoj. The better it is primary you perelinkuete pages of the site, the less it should give attention in the future.

6. Site addition in search engines and other search resources

After you optimised a site internally, it is necessary to let know about it to other people. For this purpose, first of all, register it in search engines . Try to submit demands for registration in DMOZ and Yandex. The catalogue .

It is possible to manage and without this point, searchers are inclined to find interesting sites in a network, but it is possible and to make secure, if you doubt quality of the site.

7. External optimisation

External optimisation it also an advancement integral part as at present searchers operate with deep links for definition of a rating and popularity of a site. If you can execute all previous work once, external optimisation is necessary for making constantly to support the necessary positions in search.

Depending on the approach to ssylkostroeniju (a synonym of external optimisation) deep links take place on certain resources on a free or paid basis. It can be catalogues of sites (that categorically is not recommended for young not strong resources), sites of similar subjects and region (recently it is actual), catalogues of articles and press releases and set of other sites. Methods ssylkostroenija hundreds, be not limited only to two-three, search for them at forums and blogs, and also independently reconnoiter openings where it is possible to receive good links let even with the big time expenses, for example, use advancement by articles .

Think, where there can be your basic audience and find these places in a network. It can be every possible forums, groups in social networks and any other social resources. It is very useful to place the information on your site on these resources that people and search engines have learnt about you and have started to index.

In this case it is not necessary to go too far, as it is peculiar to much “оптимизаторам” when they begin spamit on forums the announcements, to invite all to visit a site vkontakte etc. Remember that one good link “для людей” will give more trust to a site , than 100 spamnyh. Familiarise also with the theory of a trust of a site .

If at you komerchesky a site then it is necessary to consider also points purchases of links , as a high light of modern external optimisation of a site various SEO the companies. Following posts will be more detailed about it, for now only we will list the basic stages of external optimisation (including with the help komercheskih links), each of which demands certain time and efforts.

7.1. Budget definition on links
7.2. Drawing up of texts of links
7.3. Placing of links on external resources
7.4. Control of the placed links
7.5. The analysis of efficiency of placing
7.6. Strategy updating
7.7. Report preparation
7.8. Optimisation and updating of the reference budget

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The Purpose of given article was not to tell about how to advance a site. It is impossible to explain it even in the separate book as, first, the quantity of approaches to optimisation and site promotion is very great and, secondly, the Internet as a live organism — it develops constantly and improved: that worked yesterday already inefficiently today, it is necessary to be constantly how to be told, in strue, if to be engaged SEO .

The Purpose of this article was to tell to shortly beginners about the plan to which can be followed at the initial stage. It is not necessary to forget about the purposes, about relevant your site inquiries, about audit of the site and sites-competitors. Before spending external optimisation of a site, to expose it on public, placing references to various resources, including commercial links, it is necessary to spend internal optimisation of a site to reduce an indicator of refusals and the majority of visitors, also as well as search boats to force to fall in love with you and involuntarily to help to do you more popularly.

I Hope, now you know from what to begin advancement of the site!