System SeoPult – a program complex for automation of all works on advancement of sites in search engines! Application of optimum schemes of selection and prostanovki links together with constant control over their quality allows to reach to users SeoPult of fine results, providing thus essential economy of advertising budgets. Automation of all processes by means of use SeoPult will relieve you of the routine work which result besides can be not quite predicted!
Technologically SeoPult represents a complex of the functional modules which consecutive work provides automation of a full cycle of works on site advancement: from drawing up of the technical project for the copywriter before support of the reached results.
In an automatic mode of action of the user of System are reduced to filling of a profile of the project: to instructions of the address of an advanced site and the list of key inquiries. All further actions (including updatings of quantity and quality of links depending on the reached positions) SeoPult makes independently - from the user it is not required any special knowledge in the field of search optimisation.
If you possess sufficient qualification can use ample opportunities on manual updating of process of advancement. Restrictions on advanced resources closely border on norms of the law on advertising. The sites, which maintenance does not correspond to current legislation requirements; declares an inequality of people on a floor, race, nationalities, to religion, to the social status and property level to work in system will not be admitted. The logic of work of System SeoPult is realised in following modules:
- The module of work with internal factors: automatic audit of a site, definition of the most relevant pages, recommendations about change of texts;
- The module of estimation of cost of advancement: definition of the reference budget by each inquiry from a semantic kernel on the basis of the analysis of reference weight of competitors;
- The module primary prostanovki: drawing up of texts of links, a choice of the optimum scheme prostanovki (with possibility to copy successful schemes of competitors), automatic mode inclusion prostanovki links;
- The module of management of links: constant monitoring of quality of the placed links, replacement "bad" on new, and also automatic dostanovki for achievement of desirable results (within the budget);
- The reporting module: daily reports under expenses on links (with instructions of the price and a purchase source under each link), and as reports on positions in search cars.
Each of modules can work in two modes – manual and automatic.
The system which has become by a prototype of service SeoPult.ru, was developed as the program complex used by company UnMedia within one and a half years for automation of works on advancement of sites of clients. In the beginning of the existence it there was only a tooling, helping optimizatoram to save time for standard operations. By this time functional capabilities and universality of System have grown so that advancement of all client sites (for November, 2008 their quantity exceeds 600) is carried out only thanks to System possibilities, without manual skills use optimizatorov which, in habitual understanding (experts, each of which advances the separate list of projects) in the company does not remain at all. Optimizatory-analysts are engaged in adjustment of algorithms of System, and for conducting projects on advancement of sites there is enough qualification of the account-manager.
The main advantages of System SeoPult are: - Economy of time: time expenses for each site are reduced at ten o'clock monthly;
- Economy of means: automated verifications also I will eat inefficient links allow to lower the reference budget more, than on 50 % *;
- Economy of resources: to hold necessity vanishes in staff optimizatora;
- Predictability and transparency of financial relations with the customer, beginning from estimation of cost of advancement and finishing the detailed reports by results of the spent works.
* Concerning average indexes at handwork qualified optimizatora. In the nearest plans for development of System: - Introduction funktsionala prodzhekt-management: management of all problems on advancement of a site from one interface, possibility of group work (division of access rights, the monitoring system of performance of a task in view etc.);
- Possibility of attraction of foreign executors under separate problems (code optimisation, a writing or editing of texts, etc.);
- Expansion of possibilities on acquisition of links. Connection statejnyh stock exchanges and package sale of links from articles and blogs.
In an automatic mode System SeoPult offers the user the schemes of work optimal from the point of view of developers. These schemes are created by analytical department of company UnMedia which adapts technology of work of System according to current requirements which dictate us algorithms of search engines, and preliminary pass successful approbation on projects UnMedia.
For each site in System the separate project within the limits of one account is created. For each project it is set URL a site and a semantic kernel with instructions of desirable positions for each inquiry (for example, Top10, or Top3). One user can conduct an unlimited number of projects. The reporting is given under each separate project. Calculations with System are conducted under all projects belonging to an account.
In a manual mode the user has possibility to operate keyword parametres of campaign for advancement, correcting any options used by System by default. For example, it is possible to redefine easily target pages for advancement on keywords, to change the budget by each search inquiry, and also to correct automatically generated texts of links. Besides, adjustment of manual filters for prostanovki (dostanovki) and sema links on the basis of parametres set by the user is possible. | 
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