Advancing sites under Google, some optimizatory face a number of errors which prevent to movea correct direction. We will stop on 7&nb sp; the basic myths with which we face at work with Google.com understanding of its specificity to Ukraine and Russia. Some of them are old, others — absolutely new. What it for myths?
1. Presence of a sandbox (filter Google SandBox)
The Basic problem with this filter consists that it does not exist basically. And if earlier Google in any way did not make comments on this question or did it в&nb sp; to the veiled form now it declare openly. On seminar Google Kiev , в&nb sp; July of this year Oksana Komanesku , the engineer of Google Search Quality Team command, has openly confirmed that the Sandbox does not exist, but there is a level of a competition which in many subjects is very high.
2. Negative attitude to purchase of links
In a Runet there is a firm confidence that purchase of links in the west concern exclusively negatively, as clients, and seo-optimizatory. Unambiguity in this question is not present, the same as it is not present and at us. Though, as a whole, the relation to this question more negative, than in a Runet, clients in competitive subjects understand that one linkbejtom it not to manage. A considerable quantity ankornyh the links, necessary in the conditions of a high competition, cannot be reached exclusively on kontentnoj activity. In interview for Dzhillian Mjusig (the president of the company SEOM oz) has expressed of blog WebPromo the opinion about it:
«To some extent all of us buy links. I can pay to PR-agency и&nb sp;у me there will be a link about Washington Post or New York Times. It will be the powerful qualitative link, but it will be bought.»
We live at the time of Internet commerce and very few people is ready to work for idea.
3. Threat Google Panda
The Train of the excitements connected with arrival of this algorithm has caused not only long discussion and set of fears from outside optimizatorov in February of this year, but и&nb sp;не ceases till now. That we receive if to generalise the official information и&nb sp; publications of large editions (such as SEOM oz.org)? Under the Panda 10-15 % of sites have got. At correction of problems with a content the most part from them have returned on old positions и&nb sp; traffic volumes. However, rigid buyers of links, such as JSpenney.com и&nb sp; a large portal BoingBoing.net which sold links, remained under a strong penalty.
4. Conclusion terms in a top in Google.com in all subjects – a minimum of 8-12 months.
As "Sandbox" at us is not present, and terms are defined by competition of keywords и&nb sp; subjects advancement terms correspond to, how much konkurentny key inquiries. There are subjects, в&nb sp; which sites can get to a top and for 2-3 months, though в&nb sp; the majority on site advancement in a top leaves from 4-6 months.
5. Clients in the west know that guarantees in SEO cannot be and perceive it by default.
Every second client asks about guarantees and possibility of insurance of its financial risks. Small и&nb sp; average business does not interest "service" and dreamboat promises, them interests that they will receive for each dollar spent by them.
6. Social factors solve all
As "Sandbox" at us is not present, and terms are defined by competition of keywords и&nb sp; subjects advancement terms correspond to, how much konkurentny key inquiries. There are subjects, в&nb sp; which sites can get to a top and for 2-3 months, though в&nb sp; the majority on site advancement in a top leaves from 4-6 months.
5. Clients in the west know that guarantees in SEO cannot be and perceive it by default.
Every second client asks about guarantees and possibility of insurance of its financial risks. Small и&nb sp; average business does not interest "service" and dreamboat promises, them interests that they will receive for each dollar spent by them.
6. Social factors solve all
Yes, for last year signals Facebook and Twitter have occupied an active position in algorithms of search engines and their share will grow with growth of audience of social networks. Yes, по&nb sp; to the data of the western researches the share of social signals already makes 5-7 % в&nb sp; algorithm Google. Yes, practical experience shows that sites active in social networks to advance much faster and more successfully. BUT without work on a content, structure of a site and effect deep links only from one social networks will not be. SEO remains a complex, and sots activity simply supplements and expands it.
7. The button +1 already now influences positions
The Sheaf of the button +1 and social network Google + remains a dark horse for optimizatorov and experts working in social networks. Yes, undoubtedly, social mentions in search delivery can already raise CTR , but influence on ranging still obviously is not great, if is not absent basically. At conference Optimization.com.ua our command managed to communicate to the western colleagues. Dzhillian Mjusig ( SEOM oz) and Jim Bojkin (IM Ninjas) consider that the next year a role of this factor will not increase also the main effect will give Twitter and Facebook. During too time, the head of department SMM IM Ninjas, Melissa Vard , considers that Google to the last will pull this social sheaf and will not surrender so quickly as it was с&nb sp; Services GoogleWave and Buzz.
The Sheaf of the button +1 and social network Google + remains a dark horse for optimizatorov and experts working in social networks. Yes, undoubtedly, social mentions in search delivery can already raise CTR , but influence on ranging still obviously is not great, if is not absent basically. At conference Optimization.com.ua our command managed to communicate to the western colleagues. Dzhillian Mjusig ( SEOM oz) and Jim Bojkin (IM Ninjas) consider that the next year a role of this factor will not increase also the main effect will give Twitter and Facebook. During too time, the head of department SMM IM Ninjas, Melissa Vard , considers that Google to the last will pull this social sheaf and will not surrender so quickly as it was с&nb sp; Services GoogleWave and Buzz.
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