On Saturday here friends came. Well that yes se, have got to talking with one behind a small bottle of whisky and a cigar in the evening. A conversation essence approximately following. They are engaged in creation and service so-called «clever houses». Besides automation of heating, a climate to pour under the water schedule in a bathroom of the set temperature, they deliver also installations of acoustics a class premium, including home theatres.
One more feature that in the central region of Russia or there are only two offices which are engaged in it. Personally a companion has exclusive arrangements with suppliers of it is unreal expensive iron and a tree. That he topovyj has wanted – to make the Internet shop on this subject and to capture that level of population which already and not the middle class, and in the long term plans to become elite. Well or the present fans-gikov who want to have houses the qualitative advanced acoustics and electronics.
We go further – initially he wanted to make it in parallel with the basic work, but having exits on suppliers of this equipment, he wanted to receive orders at the expense of online, to process them and as consequence to earn absolutely other money.



I to it to a descent named errors which cannot, and will make.
  1. On creation and promotion the shop Internet money and considerable enough be required.
  2. It will not manage to remain imperceptible with this niche and sooner or later (most likely early) its current management will understand feet whence grow.
  3. As consequence from п2 is a loss of all and all (image, authority), including in the opinion of a management of the company.
  4. It can not leave in plus as subjects narrow enough, and expenses are expected rather big.
  5. Absence of experience in online sphere – unequivocally there will be errors in transition from an offline in online as it will be necessary zamorachivatsja both logistics, and technical support, both office, and in the girl on phone which will respond, instead of manicure to be engaged.
  6. Them more many, it is the cores which have got out of a head behind whisky and a cigar.
As to it I have advised to operate.
  1. To approach to a management and to offer idea of expansion of business in online.
  2. After reception of the political consent to begin work on business by the plan.
  3. For working out of strategy of creation and advancement the shop Internet to address to us for consulting services.
  4. After reception on hands of all estimates and expenses, both for online, and for an offline (the same girl on phone should though somehow be paid), all it to co-ordinate with a management.
  5. To stipulate conditions of its participation in the given division (what percent from profit to receive now, what in a year, what through 5).
  6. After reception is kind to start to work.
What pluses of my offer:
  • He does not risk the personal money;
  • It works with the current management as the partner, instead of as the competitor;
  • It expands current business of the company;
  • It receives strong back in an offline from the company.
Pluses in my opinion on the person. What do you think?
Well and certainly it is necessary to add that still nobody cancelled the market analysis. In an offline certainly.
Terekhov.