At conference Search Engine Strategies which has passed in San Francisco, the conclusion has been drawn that for a site creation good link popularity (so-called "a citing index" that means existence of a considerable quantity of the large sites having the references to your project) is very important. However, to create this most link popularity not so it is simple. It is necessary to do a lot of work, however result of that costs. Remember, a considerable quantity of worthlessly made sites occupying upper berths in ratings and tops only because at their index of citing it is high enough.
Let's look that is necessary and that it is not necessary to do to create good link popularity.
That it is necessary to do:
* Pay attention only to large and related sites. Important a considerable quantity of links is not simple. The most important thing is to make so that as much as possible large and necessarily relevant to yours of sites have placed at itself your reference.
* Be convinced that your site is registered in all largest catalogues: Yahoo!, the Open Directory Project and LookSmart. As look - there can be your site corresponds to any section about.com, and be registered there.
* Come on Search Engine Guide, and look for search engines or catalogues your subjects. In Search Engine Guide is 3 700 various searchers and catalogues so you can quite find that is necessary for you.
* Come on Link Popularity Check and look there for your competitors. See sites at which references to pages of your opponents are had, and write the letter to owners of these sites with the offer to place a link on your project. It is quite probable that they will agree.
Make in advance the list of links to the sites necessary to you and place them on the page still before ask owners of these sites to place your link. If they see that you have already placed their reference at yourselves on a page, it is very probable that by way of gratuity they will make the same. Besides, pay attention only to related sites.
Look, what sites are engaged in the activity expressly or by implication connected with yours, and concentrate all your attention to reception of links from them. You hardly will want to put on the page of the link of competitors, but I think that you not against to put at yourselves a link of the site which is not your direct contender. For example, if you are engaged in sale of sets for sewing you will not place at yourselves the reference of a site which sells the same. But you can quite place a link on a site selling, for example, baskets for sewing accessories, books about sewing or spending online dress-making courses.
When you visit related sites, look, whether there is at them a forum or the guest book. If is, leave there the message and in the signature put url the site.
Can create some sites of similar subjects and connect them among themselves links.
Offer discounts for the goods and services by that who will place your reference at itself.
Make a page of reviews and place on it the description which praises highly a site on which want to see the link. Then show to the owner of a site the response and ask it to put a link on the site. Most likely, he will agree.
Or write a positive response about any goods and below write the name and the address of your site. Then dispatch responses to the partners necessary to you and tell it that you very much like their production. Many companies will place your reviews by themselves on a site and it will be very pleasant to them to receive from you fresh reviews of their goods.
Offer compensation for placing of your link on a site.
Create the partner program, it is an excellent way considerably to raise your index of citing.
Come on forums Reciprocal Linkage Topics or Webmaster World and look there for fresh ideas of creation good link popularity.
Write articles on a subject of your site and extend them in a network there where it is necessary.
Whether there are the professional organisations, engaged in the same business, as you? If yes, that is whether at them page of links?
Develop the plan on improvement of yours link popularity and accurately follow it. Try to receive as much as possible links every week and employ for this work of the student for the minimum salary if it is very necessary.
If the help in creation of a good index of citing use services of program LinkageExpress which can make all for you is necessary to you.
I did not try, but heard a lot of good about program Zeus which generates links.
Necessarily place on your site of the link to large and close sites on a subject. All the same for creation link popularity it is necessary not only to take, but also to give, and good mutual relations with large related sites it that is necessary for you.
That it is not necessary to do:
Do not participate in programs of an exchange of links. Google does not accept the sites participating in such programs. Other large search engines too very much do not love, when link popularity is created is artificial.
Do not use the latent links on the page. Large searchers very much do not love it.
You are mistaken, thinking that link popularity is not so necessary to your site. It is enough often good index of citing that your site took the highest places in ratings. Very often it also is a key to success in network business.
If you create some sites on purpose to raise a citing index do not put a redirect on the main page. Make a minisite on the new address is better, fill with the good maintenance, and then put the usual link to the main your site.
Do not contact "free-for-all" pages. A maximum that you receive from them is a heap of spam on your box.
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