Monday, 10 October 2011

SEO - actions

Before to start to earn, it is necessary to lift a little authoritativeness of the site in search engines. It can be made as free of charge, and for money. Being borrowed by site "promotion" for money you naturally will achieve the big results at smaller expenditures of labour. But about all one after another...

Process of indexation and its acceleration:

To make a site known for search engines, it is necessary to add first of all the information on it in special forms (the section "For site" see) with which help the site gets to a database, these systems (not to confuse to an index). Then your resource will rise in turn on indexation by "spiders" (search robots). But even if you also will add a site in the form it does not guarantee it of 100 % indexation, and term in which current "spider" will visit you on a visit can be very long. And so, to accelerate process of hit of a site in an index of search engines (search results) and to improve places in a top by the necessary search inquiries (words on which your site should find) we will use "white" catalogues.


What is "the white" catalogues and as them to use:

"The white" catalogue - the catalogue, in which it is possible to add opened for indexation by search engines a direct reference (not through a redirect) on the resource, thus placing of the reciprocal link is not an indispensable condition for registration in the catalogue.
I think you have understood that it is necessary to add the site in "white" catalogues (the section "For site" see). Thus given action is necessary not only that your resource faster проиндексировался but also to lift indicators ТИЦ, PR and also to improve places in search delivery by a little competitive inquiries (also the traffic accordingly will increase).
It is a little about the registration. Here there are two ways, or all to do by hands (terrible routine), or to use a special software (the section "For site" see). Personally I advise to use program Allsubmitter since process of addition of the information in catalogues becomes simpler repeatedly. To the program you will find all necessary recommendations about its use in the instruction. Usually after site run on good base of "white" catalogues, site parametres in couple of months become approximately the following:
ТИЦ~10-30, PR~2-3. At such indicators of authoritativeness, the site on one only links will make profit around 20-50 dollars a month (not to compare on profitableness to contextual advertising, but and the traffic is not necessary).

Alternative to "white" catalogues:

As you remember, I spoke about stock exchanges of links on which it is possible to sell places under links from the sites. And so, at the same stock exchanges (Sape, Xap, MainLink, etc.) it is possible and to buy links to the sites. To begin with it is possible to buy references on internal pages, indexed search engines. For example, on 20$ in a month it is possible to buy so much links that in recalculation on ТИЦ it will equal ~80-120, and sometimes and it is more (a variant for a site registered in the catalogue of Yandex). And will increase not only пузомерки (ТИЦ and PR), but positions of sites in search engines by the inquiries necessary to you will improve also.
Also there is also one more variant at which you should not pay money every month any more. This variant - a stock exchange of articles MainLink. There you can select thematic platforms and place on them the articles (with сылками on your site). Articles take place for ever and on enough good resources, but such service more expensively, than time purchase of links in the same Sape will cost.
Thus, in long-term prospect advancement by articles yields stabler result in respect of advancement, than stock exchanges of links. It concerns both the traffic from search engines, and to authoritativeness indicators in them (the effect from advancement will be rather constant). But in short-term and intermediate term prospects advancement by means of reference stock exchanges is less затратным and less хлопотным action. At the same time, if financial assets I would advise to combine these two variants allow.
Certainly, advancement by articles and reference stock exchanges for you will be actual only in the event that to you to eat than pay and you know well that shortly expenses will pay off. On the other hand, if you have no not a stiver behind soul, moreover and are not assured of a recoupment of own project most likely from these ways initially it is necessary to refuse (in the future when will start to get profit, you for certain to them still will return).

Features of search engines:

All search engines by and large have similar structure and at work use similar algorithms. Namely, authoritativeness of a site basically depends on that how many on it refers resources and what their own rank in this or that searcher. Also it is necessary to make a start from it first of all. But it is not necessary to forget and about such important details, as that that:
1. Yandex indexes sites on domains in a zone.ru faster and "does not love" free domain zones (an example:.com.ru.net.ru.pp.ru, etc.). Young sites in Yandex extremely difficult in deadlines to deduce in a delivery top by commercial inquiries (even having rather not the small budget on "promotion"). Besides this search engine "is very captious" to a site content so if your resource contains a considerable quantity not unique (for a network the Internet) texts it with ease can obtain any bad filter or even бан (full loss from a search index). Want to know about Yandex more, then to you here»
2. Google prefers those pages of a site on which long time there are links from the same authoritative sources (frequent change of reference donors gives a negative effect). This search engine is in a status of constant permanent updating of search delivery and fastest indexes new pages of sites. Also Google "loves" a unique content, but concerns it not so quiveringly as Yandex, and "does not love" cardinal change of a content with internal pages of a site. To all other Google allows to operate speed of indexation of sites through "the Center of web masters". Behind details proceed here»
3. Rambler "loves" old sites and in search delivery gives them большее preference, rather than to young resources. Относитьльно quickly Rambler indexes only sites on domains in zones.ru.su and some domain zones of the CIS countries. Resources on domains of other zones start to be indexed well after the lapse of long time or after the letter in those. Support. Rambler search engine on the adaptability to manufacture concedes to search cars of Google and Yandex. Sites here are easily deduced in a delivery top actually at the expense of one only анкорного rangings. More in detail about that that "loves" Rambler it is possible to esteem here»
4. Mail.ru on the site delivery by inquiries in Google and Mail.ru the identical uses the search car of Google, i.e.
Try to be guided by these four search engines since they cover the greatest quantity of users of a RuNet first of all. About other search engines even I do not mention, since from them the traffic aspires to zero (for the majority of Russian-speaking sites).

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