Dictionary SEO optimizer

Ban. Slangy expression of web designers, occurs from English «ban» – to forbid. Means "punishment" by search car for application of spam methods (spam of an index of the search car, keywords, etc.) which consists in site prohibition to indexation and its removal of base of the searcher.

Link weight, the thick link.
The thick link - the link from page with big "weight". The authority of this referring page, that above, than is more quantity and the more strongly the link already on this page. The weight (authority) of page is defined by each searcher differently. For Google it PR (Page Rank). But on the other hand, the weight of the link the is less, than more than other links to the given page (both external, and internal). Various factors too influence link weight (subjects, for example)

IC. The weighed index of citing (IC) Yandex which just also is used in calculation of relevance of search in I, unlike IC, котрый at calculation is not used.

Doorway (doorways), entrance page, page-trap. The pages optimised in special way and having good visibility in search engines ("emerge" in delivery of searchers). Are intended for transition to other site, more often by a redirect.

Mirror. Simply copy of a site located to other address (has other domain).

Index. A database of the search car, so-called inverted index. Usually reminds the index of terms applied in textbooks and scientific editions. Contains the dictionary of the words meeting on Internet pages, with the lists of addresses of the Internet pages containing these words attributed to them. Serves for search of pages with occurrences of the set keywords. The index replenishes with the search robot during periodic detours of the Internet.

Indexing, indexation. Addition of pages in a search engine index, or the robot or manually.

IC. Quantity of the domains referring to a site, calculated on technology of the company Yandex. From total number of domains from the sites located on free hostings, the link links, as a rule, are excluded from guest books, forums, of some catalogues. Influences position of a site in Yandex catalogue. It is updated weekly.

Cliques (Click). Transition of the visitor under the link (banner).

Masking. Occurs from English to cloak to (mask). Web server Mode of work when the user coming on pages of a site, sees one contents, and the search car - another. It is realised by means of a file “.htaccess” by tracing of IP addresses (also «user-agent») search robots and delivery of other information by it. Клоакинг allows to hide spam (reoptimization) thanks to which the page is highly in search results, and to give out the decent maintenance to users. Detection клоакинга in most cases leads to site entering in “the black list” search engine and to the full termination of its indexation.

Keyword. From English «keyword» - inquiry of the visitor in a search engine. On the basis of the list кейвордов uniform subjects are under construction дорвеи and usual sites are optimised.

Conversion, converting traffic, an envelope. The relation of number of the visitors who have used service offered on a site, to number of the users who have come on a site. Also there can be a speech about the relation of number of visitors of the site which has used service offered on a site, to number of the users who have seen advertising of a site, or service.

Contextual advertising. The advertising, which maintenance depends on inquiry of the user to a search engine. As similar advertising is shown only to those who purposefully searches for the information on an inquiry subject, its efficiency much more above the usual. CTR contextual advertising makes 3-4 %, but quite often reaches and 30-40 %. Similar advertising provides the best conversion of visitors in buyers.

Cache of the searcher, picture from a cache. The page which has been written down during indexing. It can be displayed, as soon as the text (Yandex), and all (Google).

Linkatory, systems of an exchange of links. The system, allowing to place the references to other sites and strangers on the.

Meta-tegi. Special instructions for the search car, being in the text of pages, but not displayed to the user in the browser. Use meta-tegi Keywords and Description more often. The first includes the list of keywords to which there corresponds page, and the second - its short summary. Modern searchers do not give serious value meta-tegam at ranging of pages.

Muzzle. The main page of a site.

Nepot-spam. Простановка links only for the account their search servers and increases, thus, values of reference popularity (in its different updatings), on purpose to affect position of a site in search results.

Site optimisation, site advancement, site promotion, search optimisation, SEO - a set of actions on change of a site and elements of environment for the purpose of reception of high places in search results by the set inquiries.

Пессимизация a site - search engine actions on fall of positions of a site.

The search robot. The program which is a component of the search car, and intended for detour of pages of the Internet for the purpose of their entering in base of the searcher. The order of detour of pages, frequency of visits is regulated by algorithms of the search car. To forbid indexation of all site or its part it is possible by means of a file robots.txt, containing instructions for search robots.

Search spam. Various methods of a deceit of searchers and their visitors, for the purpose of increase of a rank of page in search results. Various searchers have different that definition what to consider as spam; the most general definition says “search spam” are any receptions or the texts calculated only on robots of search cars, instead of intended for "the live" visitor.

Display. Viewing of page by the user. If it is a question of advertising displays demonstration of the link or an advertising banner to the user, including repeated display, owing to page reboot is meant. There is also a concept of unique display - quantity of the unique users who have seen page or the advertising material.

The promoter. An individual or the company which is engaged in advancement of a site on the Internet.

Ranging. Process of a choice of pages of base of the search car, corresponding to inquiry of the user, and their streamlining on degree of decrease of conformity (relevance) to inquiry.

Redirect. From English redirect (redirection). The program decision or a script, which compulsorily перенаправляет the user from the chosen page on other page, probably, not corresponding to interests of the user.

Search results. Also SERP (search engine result page). The page which is given out by a search engine as inquiry answer of the user, and containing a set of links to the pages of the Internet corresponding, according to algorithm of the search car, to the set inquiry (relevant to it).

Relevance. From English relevant - relevant. Designates conformity of the found document to the inquiry made the user of a search engine.

The through link (draught). The link which is on all pages of a site.

Word form. One of indirect forms of the word, received from a word normal form (that is, from the Nominative case of a noun, the uncertain form of a verb) by means of declination or conjugation, for example, “a table-> a table, to a table, a table, a table, tables, tables …”, “furniture-> furniture, furniture” and so on). For Russian word the quantity of word forms is great enough - from twelve at a usual noun to 80-100 at a verb.

Snippet. A piece of the text of the page, shown at delivery in the searcher.

Reference popularity. From English link popularity. The general name of the technologies allowing, at calculation of relevance of the document to certain inquiry to consider authoritativeness of the document - presence in the Network of links to this document or the domain on which it is, and the text of these links. There are some realisations of the reference popularity applied by various search engines - PageRank (Google), ВИЦ (Yandex), ИЦ (Апорт). As a rule, in all existing updatings reference popularity of domains or the documents referring to the given domain or the document is considered also.

Stop words. The office units of language which are not bearing independent semantic loading. Pretexts, the unions concern them, interjections etc. As a rule, leave by search car from an image of indexed page for the purpose of loading decrease on a search server and reduction of the sizes of an index. At processing of inquiry of the user of a stop word also leave from inquiry. Each search car usually has an own set of stop words. Stop words can concern and it is simple office sequences of signs too often meeting on the Internet, for example, http, www,.com.

VIC. Thematic VIC. The weighed index of citing of Yandex, calculated with the account of conformity of subjects of the sites referring on given, to subjects of the given site. It is not applied yet.